Web 2.0 and SEO

There are, essentially, 5 techniques for white-hat linkbuilding: articles, guest posts, comments, forums, and web 2.0.

Web 2.0 is the hardest of these to master.

Web 2.0 refers to becoming a member of community sites, and harnessing the power of the community or the site hosting the community.

Web 2.0 can be very powerful. If you have a strong position amongst a large community of active users, you can isntantly transform a site's performance. This would make it seem an efficient way of getting the word out.

But to get to that point, you need to have spent months if not years building your network of followers. This time-consuming laborious process means that in the end Web 2.0 is actually far less efficient as a web promotion method than the other methods.

However, it is possible to leverage low-level community involvement as a complement to the wider linkbuilding effort.

Here's an example. The site being promoted is Qirina, an SEO aid. We posted a short post about a philosophical topic at OnSugar. The post had absolutely nothing to do with SEO. However, we did include a link to the site being optimized. We are now posting to that post from this blog here at blogspot.com.

More posts will be added to this series of posts about the philosophical topic from diverse Web 2.0 sites. Not a wheel per se, but interlinked and with variegated anchor, this can have some effect.

Of course, the posts have to be readable, unique, and make a modicum of sense to prevent being flagged as spam. If you're not into philosophy, you can discuss any topic that is interesting and complex enough to merit being broken down into a 4-5 part series.

Incidentally, if you've never heard of OnSugar, it's a female-oriented pop culture community. The Qirina analysis for it is here.